It’s 2017. For those of you who haven’t picked up on it yet; the internet is here to stay. For a business there is no longer any viable excuse to not have a website. Not only are a large percentage of sales done online now, but the average consumer, when in need of a product....
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Social media has become one of the most prominent methods of communication in today’s world. What used to be something dismissed as a passing fad or a platform to socialize with friends can now be used to benefit your business. Here are 5 ways that businesses can use social media to push their business....
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We’ve all had trouble finding a product or service before. Our time is spent going link by link on Google or Bing to find which site/brand/company is going to get us what we want. As business evolves, so does technology, and so do the sites we visit online. In today’s world, a boring website....
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Explainer videos are extremely effective when trying to make a memorable statement about your business. The script that carries the video can easily (and sometimes, solely) determine whether your venture will become a success. Though it may seem tedious, writing a captivating script for your explainer video doesn't have to be daunting. Here are a....
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The main reason businesses have explainer videos created is for marketing. But there’s a lot more that you can do with these videos than simply place them on your website and have your visitors view them. Let’s take a look at several ways that you can use explainer videos to your advantage. 1. Place Explainer....
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I’m not going to lie: marketing will continue on the same path that it did in 2015. You’ll find that video will remain increasingly important, and may even be more important in 2016 than it is in 2015. And knowing about these marketing techniques is now essential for preparing your marketing strategy in the coming....
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Video has the potential to make a boring company hip. As a business owner or professional, you know that certain industries are simply not interesting. Perhaps someone in the electronics industry may find a new transistor to be fun and exciting, but to the average person? Not so much. Consumers only care that a product....
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Video marketing is all about telling a story. You want to tell the story of your brand, and how you can provide a solution to the viewer’s problem. Let's say that you're dentist, and your video tells the story of someone with a toothache. The patient goes online to research, and in the process, the....
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You want to make a video that demonstrates your business and services or products to the world; a video that will help you land new clients and sales while also helping you establish a brand presence. Video is definitely an option you want to explore, and you found the ideal DIY animation video software. There....
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Everyone seems to be sold on the idea of using video to market a business – everyone but CEOS and upper management. People in these positions often think that it isn't a profitable venture, and fitting video into the marketing budget simply can’t be done. But it’s your job to convince management that video is....
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